DOUG LYNCH is an industry award-winning global executive with a three-decade experience in commercialization of medical and functional foods, dietary supplements, cosmetics, animal health, and proprietary actives. He’s held global executive roles and intellectual property portfolio management for proprietary ingredient companies and multinational brands alike. His company Marketwell Nutrition Inc. has strategically advised companies on go-to-market strategies, omnichannel sales and marketing, and product differentiation. He’s developed and marketed scores of consumer products over his career, is a frequent industry speaker on current and future nutrition trends, and serves as board member for the Organic and Natural Health Association in Washington, D.C.